Monday, 17 March 2014

"adjust the hamster volume of your cheeks"

Very pleased to announce that I will be representing Specialized on their Status I bike for this season! 

Specialized have teamed up with 2:1 Racing MTB UK, a new team which I'm really lucky to have a place on this year. The team will also be supported by Hope Technology and J-Tech suspension. Flare Clothing Company will be designing and providing my race kit and Royal Racing will be hooking the boys up with their race kit.


















The London Bike Show was a great success for Flare. Hannah, Ben and I manned the company stall for the weekend and the brand gained loads of positive response from the public. Hannah launched the Roost Kit that went on sale last week so check out www.flareclothingco.com and get ordering in time for summer!


Shredding the new Flare Roost kit and POC Cortex Flow helmet and of course pink LS grips!

Fibrax is the leading UK supplier and manufacturer of brake pads, cables and other cycling components. I got chatting to the guys on the stall over the weekend and they were really generous in stocking me up with brake pads and sweet cables for my new bike that will last me the season! I even had to book an extra bag on the flight home! Very grateful for their support, check out their website here: www.fibrax.com

An exciting delivery arrived from the guys at 2Pure last week - my new POC helmet and lizard Skins grips! I'm really grateful for the support of these two massive companies and I'm looking forward to showing off their kit this season.

The POC Cortex Flow helmet is super comfortable with removable cheek pads. It comes with two different pad sizes so you can adjust the hamster volume of your face. It's well ventilated and made from long lasting materials. It also looks great and comes in a variety of awesome colours! Check them out here: www.pocsports.com


POC Cortex Flow helmet in testing!


The lizard Skins Lock On Charger Grips also come in a wide variety of colours and you can even customise them with your name! These grips are comfortable and will last you a full season. Check them out here: http://shop.lizardskins.com


LS pink lock On Charger grips.




After a long weekend of filming in Innerleithen, the new Flare Clothing Company Spring/ Summer edit will be out soon, check out the teaser clip here: http://vimeo.com/88815509





Some cross training on the rocks in Glencoe!





Warming up on "POP 6A"

Monday, 3 February 2014

January Update

It's a little late but...Happy New Year! I Hope everyone enjoyed their festive holidays and ate plenty.

***Bike for sale!*** Orange 224 size small (15In) for sale, £650 for full bike! Check it out if your interested : Orange 224 FOR SALE

The off-season continues with training from James Scott (twitter: @jamescycle) and having returned to university the UoD Sports Performance Programme has kicked off again. The programme provides athletes with regular strength and conditioning sessions monitored by professional coaches. Considering going to University? Check out what Dundee has to offer, especially the gym at ISE Dundee!   www.dundee.ac.uk


Hannah Myers from Flare Clothing Company sent up a lovely wee gift in time for Christmas - the Flare Lunar Jersey in smoke grey. The jersey is super light weight and comfortable. Made from soft, wicking material, with a feminine cut and stylish design. I absolutely love this jersey, not only is it perfect for rides, it's great for the gym too...It has even made appearances at several lectures...after a wash of course ;)

                                                         http://www.flareclothingco.com/

Flare Lunar Jersey - smoke grey


Having teamed up with Muc-Off my bikes have never been more well looked after...I'm really pleased with their Disc Brake cleaner, which I probably use far too often. The bike cleaner concentrate does a fantastic job and will last you a long time. You can get your hands on a Winter Bike Care Bundle from the Muc-off website now - it contains everything you need to keep your bike happy and smooth while saving you money. 

                                  www.muc-off.com/clean/237-bike-care-christmas-bundle

Muc-off Winter Bike Care Bundle

The weather has been super mild this winter, leaving loads of time for mountain biking (little bit gutted it's not been a great ski season so far, but having fun on the bikes makes up for it!). Since returning to uni the Dundee Cycling Club (DUMRCC) have been getting out and about for some fun in the mud.

Enduro style with 100% goggles all the way

MTB GIRLS!

Some 4x fun

Mud, mud...and mud.





Some exciting announcements coming soon, so keep an eye on my facebook and twitter pages, links are up there ^^^ Thanks for reading! 

Tuesday, 17 December 2013

News, Nudity & Merry Christmas!

Flare Clothing Company have been busy this autumn getting some new products ready, the Lunar jersey is made from a breathable, wicking fabric and comes in a tank top style or with long sleeves. All Hannah's products are tailored for girls who like to shred, they come in eye catching colours with pretty designs and will definitely get you noticed on the trail ;). Have a look at Flare's shop here: www.flareclothingco.com


Hannah in the Lunar jersey.


Lunar Tank Jersey in smoke grey.














































As well as developing new jerseys, Hannah has also been working on designs for my 2014 race kit. It's looking super hot and super pink! Flare is also busy preparing for the London Bike Show in February. I'm so lucky to be attending the show with Hannah to represent Flare Clothing Company, it's great to be a part of an upcoming female specific brand and it will be a fun weekend of creeping on new MTB products for 2014.

Race kit! PINK.

I'm really grateful to 100% who have teamed up with me for 2014 and will be providing me with their top of the range Accuri and Strata goggles. 





100% Accuri and Strata (left) Strata in Bubble Gum (right).


Strata

The Strata has redefined the standards of an entry level goggle. With a perfect range of vision and a sharp focus lens these are definitely the best goggles around for $30. These goggles perform in all conditions, I recently spent a day testing them at my local tracks. These woods are always dark, usually muddy and mostly wet but last weekend they were darker, muddier and wetter than ever! The Strata goggles remained clear, hardly misted and were super comfortable, so whether your looking to race or ride, I would highly recommend them! 


Strata testing.

Accuri

The Accuri goggle is designed for motocross and comes with an optional anti fog mirror lens that is scratch resistant as well. The strap, like the Strata goggle, is coated with silicon to grip your helmet and hold the goggles in place. The frame of these goggles is flexible and durable, providing a perfect fit that will last a long time. They also come in a wide range of awesome colours! I couldn't be happier with these goggles, I'll be using these for racing as well as skiing!!!



100% Accuri goggles!

Order your 2014 goggles at ride 100%'s website here: www.ride100percent.com


220Triathlon is the UK's longest running and most popular triathlon magazine. Each month they provide readers with the latest triathlon and triathlon related news, race coverage, training/nutrition advice and gear reviews. I was lucky enough to land an interview with them where they asked me for some training and nutrition advice. It was great chatting to them and my advice can be found on their website here: www.220triathlon.com/training/bike/mtb-tips

Now for the bit you have all been waiting for......

The University of Dundee produce a naked calendar of all the sports teams every year to raise funds for the Sports Union. The Sports Union is central to the University and looks after the many sports clubs run by students. They provide buses for transport, funding to compete in the BUCS competitions as well as coaching and support for elite athletes juggling their sport with student life. Massive shout out to the cycling club for their excellent banter and laughs as always. Enjoy!





Home for Christmas!


The garden in a winter light.


Friday, 6 December 2013

Some banter and road safety...

Some more great news for the 2014 season...I'll be working with another two well known brands of the cycling world - POC and Lizard Skins.


POC is a Swedish company that produces top of the range protective equipment for mountain biking and snow sports.  Their light weight, high performance gear provides ultimate protection from injuries. Come at me steep, rocky trails!



Cortex Flow helmet
Have a look at the full range of POC helmets, goggles, body armour and accessories on their website: www.pocsports.com
Joint VPD 2.0 Knee pads





































Lizard Skins have been around since 1993 and sell products worldwide across all cycling disciplines.  They produce a huge variety of cycling components for road, BMX and mountain biking. I particularly love their colourful range of grips, which you can even customize! Check out their products here: www.lizardskins.com


Lizard Skins grips


Off-season training is going well with lots of gruelling spin sessions from Coach James. The University Sport Performance Programme are providing weekly strength and conditioning sessions with professional coaches. They have tailored my gym sessions to include lots of really specific strength exercises to help with position and control on the downhill bike. We also got Uni team kit, which adds to the fun!


modelling the UoD Sport Programme team kit...lovely.

University is tough just now. I'm in my final year, so it won't be long and I can completely focus on doing my best in the cycling world. I graduate in June 2014, just in time to head out to Europe for some European and World cup races, still can't get over how excited I am about racing in the elite category!

stepping down at Ae Forest SDA.


I'd like to thank the companies who have teamed up with me for 2014 so far. I really can't wait to do you all proud! POC, Lizard Skins, 100%, Flare clothing Company, High Rise Bike Skills and Muc-off.

Contact James on twitter: @jamescycle



























On a more depressing note...there have been a horrific number of fatal cycling accidents on the roads recently. The rise in the number of cyclists commuting and riding for leisure is fantastic, however statistically it does put a lot more people in danger. I really can't stress how important it is to maximise your chances of being seen. Use reflective clothing and high powered lights on the front and back/ sides of your bike...blah blah blah...It's so easy to state the obvious and repeat what all cycle safety articles advise...but even wearing the right gear does not even come close to guaranteeing your safety on the roads. You must be 100% aware of your situation and the surrounding traffic at all times. Listening to music on the road is a definite NO and always assume that the vehicle hasn't seen you or that they are driving too fast. Riding in a large group is one of the safest ways to hit the roads and a lot more fun too. 

Go out on your bike, enjoy the fresh air, good health and freedom it gives you, but never stop reminding yourself of how dangerous your situation is and please take care.

Thursday, 21 November 2013

Elite DH racer!

Things are great in Scotland at this time of year, I love the freeze of autumn before the snow.

First...some exciting news. 

British Cycling has moved me up into the elite race category for 2014. This is such a great opportunity, I'll be racing against the best female downhillers in the world. Bring it on!

In addition to this...

Muc-off has teamed up with me for 2014! Muc-off is one of the most prestigious producers of bike care products worldwide. I'm really grateful for their support, a clean bike is a happy bike! My flatmates are also very pleased - only clean bikes in the kitchen from now on! Have a look at their product range for the perfect bike maintenance kit.  muc-off.com


















Winter training has kicked off with James Scott from High Rise Bike Coaching planning my programme. He did a great job working with me over the season and we came out with some fantastic results. If anyone is looking for a coach to get them podium fit for 2014 contact James now! On twitter: @jamescycle or by e-mail at: highrisebikeskills@gmail.com

Lauren Jenkins, a journalism student, is currently writing for some of the UK's most popular cycling magazines. She is doing an amazing job at getting more female mountain biking coverage with Wideopen bike magazine. Lauren did an interview with me a few weeks ago for a "Women's Wednesday" article, follow this link to gave a look and check out the others: Wideopen Bike magazine - Emma Atkinson Interview.

Halloween has been and gone, one of my favourite occasions of the year. I didn't manage to party at all this time, but I did insist on wearing bat ears all day. Instead of attending the student union's famous Halloween party I took the train back home to the mountains of Northern Scotland. 

I spent the weekend riding bikes and chilling with my family. While riding, Jamie and I put together a short edit, dedicated to the mountains and trails I grew up around and love with all my heart. Check it out below!


                                        


Flare Clothing Company is getting ready to launch it's autumn range soon, keep an eye on Hannah's website for news and sweet products! Girls have a look at the T-shirt section and get one on your Xmas list! 

                                                            www.flareclothingco.com

Posing in my Flare jersey

Jamie and I recently spent a couple of days in Bergen, Norway. We did a load of adventuring around the city and spent some time in the mountains (fjords) that come straight out of the sea. It's such a beautiful place! Looking forward to going back.

















Tuesday, 19 November 2013

100% 2014!


100% specialise in producing goggles and eye-ware for motocross and downhill.

The roots of 100% date way back to the 1980's so these guys really do know what they are doing!

I've always struggled to find goggles with perfect vision that fit me correctly. If they sit well in my helmet then they usually pinch my nose...a sacrifice I've made while riding up until now...

I'm teaming up with 100% for the 2014 season and will be sporting their Accuri and Strata goggles while shredding the trails. These babies are not only a perfect fit with crystal clear vision but have some sweet lens technology allowing 100% focus on the track.

Accuri

Strata


Check out their products here: www.ride100percent.com


Follow their facebook page at: www.facebook.com/ride100percent


Sunday, 27 October 2013

Off Season...SKI TIME!

The 2013 downhill season has officially finished now, well done to everyone who raced and a massive thank you to all the race organisers as well as all the companies and teams who contributed.

It's now time for a bit of post season rest and recovery! Which gives me a good chance to get my racing resume mailed out to lots of teams and companies as my hunt for support in 2014 continues.


University has kicked off again, I'm now in my final year of anatomy and physiology, so the work is getting pretty tough but it's definitely do-able with a bit of planning and organisation.



Anatomy - every day is Halloween

I'm really please to announce that the University of Dundee has selected me for their Sports performance Programme.  The aims of this programme is to improve the competitive success of Dundee Universities sport teams and athletes and to raise aspirations and expectations of these teams and athletes.

In return for our commitment to the university and our sports, the selected athletes receive high quality coaching and a range of services to enhance our sporting performance.

So if your a competitive athlete and planning on applying to University, check out what courses the University of Dundee has to offer as well as the ISE at Dundee which is their fantastic gym on campus and has just been refurbished with loads new exercise machines and facilities. Follow these links:

ISE Dundee

Dundee University


Flare Clothing have been busy designing some new kit for girls who like to shred. Get over to Hannah's website and have a look at the new T-shirts, they come in loads of rad colours too! Flare Tees. Flare recently featured in total women's cycling magazine with Hannah's plans for Flare and the history behind the brand. The article also contains a glimpse of the new Flare kit designs so check it out here: Flare article - Total Women's Cycling. I'm really excited for the London Bike Show in February where I'll be heading along with Hannah to represent Flare Clothing Company. If you fancy a good weekend checking out new products and seeing what the UK has to offer the cycling world in 2014 then head to London 13-16th February. More info on the show here: London Bike Show.



It has now been confirmed that I will be working with ride 100% next year. These guys produce sweet moto and DH goggles and have around since the 1980's! They will be providing me with some goggle sets for shredding and racing. 100% have recently launched their 2014 range, can't wait to try them out this winter!

See their 2014 range here: 100% 2014 product range

www.ride100percent.com/

100% on facebook




Ruthless Hats


Ruthless Hats knitted this steezy hat for me this winter, can't wait for the ski season to kick off! If your a keen skier head along to this website to check out Lonely Mountain Skis. Jamie Kunka was a product design student at the University of Dundee who recently graduated and is now working on this unique brand of skis. Handmade traditional wooden skis made by old fashioned steam bending!

LMS website

LMS Facebook page


Lonely Mountain Skis!


 My off-season training is about to begin and my 2014 race plans are coming together thanks to James Scott at High Rise Coaching. Find him on twitter @jamescycle or contact him at highrisebikeskills@gmail.com if your looking for a coach to get you in shape and on the podium!

Twitter:@jamescycle


Thanks again to everyone who made this season so great, I'm looking forward to finalising Team-Emma plans for 2014 and starting on the tough off season training.

If your interested in teaming up, please contact me at emma.atkinson6@hotmail.co.uk